Course curriculum
The creative workspace
Generate and review an asset
Write a useful brief, run a controlled generation, and review the output at the right level.
A useful generation brief begins with the role of the asset, not a pile of visual adjectives.
Describe the job
State the campaign goal, subject, destination, and what the brand must or must not do. Add composition, lighting, motion, copy, or style detail only when it helps the model make a relevant decision.
Run a controlled first pass
Confirm media type, model, references, aspect ratio, duration, and estimated credits. Generate one proof before expanding the set. This keeps feedback specific and limits avoidable cost.
Review beyond first impression
Inspect the asset at a useful size. Check product fidelity, identity, typography, hands, faces, motion continuity, cropping, and destination fit. A visually appealing result can still be wrong for the brand or unusable in the intended placement.
Give directional feedback
Describe what should change and why. “Make it better” gives no useful constraint. “Keep the composition, reduce the dramatic contrast, and make the product label readable at feed size” preserves what works while changing what does not.
Save the version worth keeping, then move it into the broader campaign flow.